Selling on Houzz can be a great way for merchants to improve their sales and reach a larger and targeted audience. You can easily boost your chances of success on the platform by optimizing your product listings
Exposure, Reliability, and Functionality are the keys to being a successful seller in a multi-billion company of the world-Amazon, despite its low entrance barrier, Amazon expects a lot from its sellers in order to provide high-quality service to its customers.
India Data Entry Services has assisted countless companies worldwide with a variety of Amazon-related branding, marketing, advertising, and selling services. In this case, we helped a client increase their overall sales while staying within the limits of their budget and preserving a low ACoS (Advertising Cost of Sale).
The Client: The client is a UK-based seller, marketer, and supplier of commercial and consumer products on Amazon.
Understanding Project Requirements: When the client initially roached us, they were having problems with product exposure on the Amazon platform. The client has a prominent eCommerce business on the massive online marketplace, but they kept hitting roadblocks in their attempts to boost their annual sales on the platform.
Some of their main concerns were:
- Boosting the click-through rate
- Improving the SERP position for their best-selling goods
- Increasing total sales
- Keeping the Advertising Cost of Sale (ACoS) under control
Regardless of the aeons of opportunities that Amazon give to increase your sales and visibility, with little ad expenditure, it is always challenging. Also, the seller needs to strengthen its SEO tactics and content game on the platform to increase the visibility of its product listings in Amazon's search results.
The Challenges: The India Data Entry Services team performed a thorough audit of the client's eCommerce business. This check-up aided us in obtaining a comprehensive picture of the client's ad expenditure, sales, and influence on the whole market chain. The research also found flaws that needed to be addressed quickly otherwise it could have made irreversible damage.
The areas where India Data Entry Services team identified as suitable for improvement are-
- Seller's Account optimization
- Planned advertisement
- SEO optimization (secondary level keywords)
- FBA management
- Targeted campaign construction
Our Solution Proposal: Beginning with listing optimization, our team assigned product data input, copywriting, product description writing, graphic designer and image editing experts to the respective project.
Our image designers and editors for Amazon Enhanced Brand Content provided visually rich images and engrossing banners as per the guidelines of the marketplace. To improve the listing's SEO compatibility, a backend search phrase research activity was initiated.
We designed a Storefront page to encourage more brand-specific search queries in order to boost brand proposition. Then we began designing and optimizing marketing and advertisement campaigns to ensure better targeting and encourage more clicks from a broader audience.
Our team also increased product listing interaction of the seller by including Enhanced Brand Content and inserting relevant keywords to fit a larger range of inquiries of their customers, including long-tail search phrases. Our online advertising efforts and client-focused use of Amazon's Business Solutions enabled us to reach an ACoS of less than 15, supporting revenue and advertisement campaign efficacy.
Results After Operation: The global team of India Data Entry Services not only drove astonishing results within a few days but also repaired the loopholes in the Amazon account dealing for smooth future operations.
- 69% boosted visibility across most Amazon listings
- Increase in sales
- Increased order volume
- Better conversion rates
- Reduced requirement of discounts on products
- Higher click-through rates
Case Study
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What Our Happy Clients say
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